Marketing News & Strategy Fanatics imagines Tom Brady as an MLB legend in new campaign. NFL great featured in Bowman Draft baseball card set. By Jon Springer. Published on December 12, 2023.

In the last year alone, Fanatics used Marketing Cloud to strengthen its email campaign capabilities by: Generating 27,000 personalized campaigns; ... The Fanatics team also has paired its marketing ...

Before joining Fanatics Collectibles, Turner was EVP and Chief Marketing Officer at Red Bull North America. Prior to Red Bull, he spent 10 years in traditional CPG at SC Johnson where he worked on a ...

That long-term strategy appears to be accelerating. Last year, Fanatics hired King, the former CEO of FanDuel, to run its betting and gaming division, which it has gradually been building in ...

Fanatics is expanding its work with fashion designer Todd Snyder to include NHL apparel, the latest deal in a strategy that the company says is bringing new buyers to its empire of licensed sports ...

Fanatics, a sports merchandising company with a $27 billion valuation, has brought on the former marketing whiz at Airbnb to help the firm develop a brand identity as it looks to go public next year.

Michael Rubin has been an extremely successful entrepreneur and disruptor in the sports retail industry with Fanatics who has used his wealth to become a minority partner in three professional ...

Photo: Fanatics Inc. Sports-merchandise retailer Fanatics Inc. has hired Jason White as chief marketing officer of Fanatics Betting and Gaming, its nascent online sports-gambling division.

Fanatics adds Airbnb and Coca-Cola marketing vet to its board. ... Sports merchandise, e-commerce, and fan collectible giant Fanatics today announced it has added two new members to its board.

Fanatics has reached a deal with over 100 universities to launch the first-ever trading card line featuring active college athletes, the company announced in a release Thursday morning, a historic ...

Sports giant Fanatics is pitting fans against greats Tom Brady, Kevin Durant and Alex Rodriguez at an upcoming marketing event. The company announced Tuesday it is introducing a skills-based ...