ESPN isn’t waiting for Bill Belichick to call a single play in Chapel Hill. The network is already stacking the deck in his favor, betting big on the Belichick buzz to deliver a “Prime Effect” level of interest for North Carolina Tar Heels football in 2025.

A day after going through the media wringer at ACC kickoff, the new North Carolina coach got a taste of what goes into college-football coaching at the annual Pigskin Preview luncheon.

ESPN is trying to replicate the fervor around Bill Belichick to what it was when Deion Sanders first took over at Colorado. A report from Front Page Sports suggests there might be as many as ten games broadcast by ESPN or one of its related entities.

The conference features fascinating transfer quarterbacks, and other things we learned after three days of reporting in Charlotte.

O’Brien believes Belichick’s presence will be transformative in Chapel Hill.

Coach Deion Sanders and the Colorado Buffaloes are anxiously awaiting commitments from two key recruits at wide receiver and defensive line.

Paul Finebaum doesn't believe UNC Tar Heels head coach Bill Belichick could achieve what Colorado Buffaloes coach Deion Sanders did in the college football world.

But Belichick, widely regarded as one of the greatest—if not the greatest—NFL coaches of all time, is already noticing differences between players at the college and pro level. And it goes beyond the obvious age and skill differences that one would assume exist between the levels of football.