Justin’s latest visual was directed by Cole Bennett, who previously directed the video for the pop singer’s 2022 track “Honest” (featuring Don Toliver). When Swag was first released, “Yukon” charted at no. 17 on the Billboard Hot 100, and it has since become a TikTok favorite.

Justin Bieber's new music video is a family affair. The singer released the music video for "Yukon" on Tuesday, which features his wife Hailey Bieber and their son Jack Blues. Watch the full music video, which was shot and directed by Cole Bennett, here.