Gap (GPS) stirred things up in the retail sector this week with the appointment of longtime Nike (NKE) executive Maggie ...

Gap, owner of the Old Navy, Gap, Banana Republic and Athleta brands, has announced Maggie Gauger as its new global brand ...

O nly six years ago, Gap Inc was telling investors that its Athleta yoga clothing brand was on its way to becoming a $2 ...

Athleta has named Maggie Gauger its new Global Brand President and CEO, replacing Chris Blakeslee, who will remain with the ...

Gap has hired veteran Nike executive Maggie Gauger as president and chief executive of its struggling Athleta brand, effective Aug. 1. Gap on Tuesday said Chris Blakeslee, who joined as president and ...

Gap Inc. appointed Maggie Gauger, most recently head of Nike’s North America Women’s Business, as global brand president and CEO of Athleta, effective August 1, as Chris Blakeslee steps down from the ...

SAN FRANCISCO — July 29, 2025 — Gap Inc. today announced Maggie Gauger will join the company as Global Brand President and ...

Gap Inc. GAP is doubling down on its Athleta brand, betting that the once high-flying activewear brand can rebound with the right strategic reset. While the company’s flagship brands, Gap and ...

Not that Gap is in any hurry to open Athleta stores, Callagy adds. “Our immediate focus is on integrating Athleta into our online division Gap Direct. Of course, we will consider other growth ...

Gap Inc. is investing in the activewear market with its $150 million cash purchase of Athleta Inc., a Petaluma company that makes women's sports apparel, the San Francisco retailer said Monday.

Gap does not break out Athleta’s annual sales, but the brand had more than 160 stores at the end of January. Gap said in 2017 that Athleta was on its way to hitting $1 billion in annual revenue.

Gap Inc. is shifting its focus to its growing brands Old Navy and Athleta and away from its Banana Republic and namesake Gap brands. The company said it will close about 200 Gap and Banana Republic ...