Apple is looking to do battle with Chromebooks and lower-cost Windows PCs via a MacBook that runs the iPhone's A-series processor and features a smaller display, Bloomberg reports.

Apple is rumored to change the color of the iPhone 18 generation, with the company currently deciding between three new colors, and one is brown.

Apple reported fourth quarter earnings on Thursday that aligned with analyst expectations on revenue and slightly missed on iPhone sales, providing an early glimpse into how the release of the iPhone 17 lineup may be catching on so far.

The iPhone 18 series could see a staggered market debut, with the budget-friendly models landing early in the year while the Pro trims will stick with the Fall launch schedule. Months ahead of the launch,

Phone 17e is on the cards, with Apple potentially no longer leaving at least two years between its mid-range phone launches.

Apple's iPhone sales growth decelerated during its summertime quarter, but the company still delivered financial results that exceeded analyst projections while the trendsetting company

Apple Inc.’s Q4 '25 earnings beat estimates with record revenue. Click for why AAPL remains a Strong Buy amid growth, strong margins, and future watchpoints.

The next big innovation from Apple is likely to be its first folding phone, and it may be coming sooner than the 2027 date recently reported.