American Eagle is standing by its controversial ad campaign with Sydney Sweeney, which boasts the tagline: "Sydney Sweeney Has Great Jeans."

Even Stephen Colbert thinks the online uproar over Sydney Sweeney ‘s American Eagle jeans ad is a bit much.

The ad, or more accurately series of ads, are built around the tagline “Sydney Sweeney has great jeans” — a play on words that conflates American Eagle denim with the genetic traits that gave Sweeney her famously voluptuous figure. Some of the spots are more direct, specifically talking about her genetic background.