Sydney Sweeney’s American Eagle campaign is receiving criticism for a “jeans/genes” pun that some say echoes eugenics and white supremacy rhetoric. Right-wing voices are celebrating the ad as a pushback against “wokeness.” pic.twitter.com/Q6LkOoAqbi

American Eagle Outfitters has a message to its critics, who took issue over its ad with 27-year-old actor Sydney Sweeney that sparked a debate over race and Western beauty standards.

The American Eagle campaign, with its presentation of Americana as a zombie slop of mustangs, denim, and good genes, is lowest-common-denominator stuff.