Once a staple household product for midcentury families, Tupperware said in a court filing that its focus on direct sales ultimately became a weakness. Tupperware Brands Corporation (NYSE: TUP), owner of the iconic food storage brand Tupperware,

Tupperware Brands, the company that revolutionized food storage decades ago, has filed for Chapter 11 bankruptcy protection.

It possibly signals a move towards increased reliance of sales on the brand’s website or more online-focused marketing.

Despite sales booming during the pandemic, the company raised "substantial doubt" about its ability to keep its operations going.

Tupperware, the iconic brand known for its plastic food storage containers, has filed for bankruptcy following years of declining popularity and financial difficulties.

Tupperware is best known for its once-iconic, colorful food storage containers. Here's what we know so far after the company filed for bankruptcy.

The brand, once so popular it became the name of an entire product category, has seen sales fall as consumer behaviors change and competition increases.

The homeware brand synonymous with cold leftovers has faced declining sales and aims to sell itself out of chapter 11.