Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I think it's safe to say that by about 2010, email marketing was a full-fledged marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Providing professional development opportunities is becoming incredibly important. It ...

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...

Mark Sanderson receives funding from Microsoft Research and has previously received funding from Google. The market testing that helped give us the Google search we know today is being emulated by ...

The convergence of AI, advanced analytics, digital offers, and a proliferation of choices align around more testing. A/B testing, or split testing, is a straightforward yet powerful method for ...

Since the earliest days of SMS campaigns, mobile devices? growing capabilities have brought us increasingly sophisticated marketing efforts. Yet when it comes to measuring the impact of messaging sent ...

Advertisers looking to optimize their performance have long used A/B testing to improve their ads. It’s well understood how this is done with expanded text ads (ETAs). But recently, Google has ...

A/B testing is an experiment that involves serving two different variations of the same element to website users simultaneously and comparing the results to determine which variation performs better.

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This happens more often than you’d think. A/B testing works – you just need ...