Graz University of Technology (TU Graz) and mobility technology company Magna have unveiled one ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

There's a growing buzz around mixed reality services, and for good reason. As the boundaries between the physical and digital worlds blur, mixed reality (MR) is emerging as the next big step in ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

There used to be a time when the only way to truly feel a sport was to be there in person, i.e., inside the stadium, experiencing all of the excitement firsthand. Now, with the advent of digital ...

Looking forward, we are nearing the end of the 2D screen. As holographic light field technology matures, we will see a fundamental and inevitable shift towards holography.