Three years ago, an idea from a colleague changed Holly Tanella’s business—and her life—forever. In 2022, Tanella—who owns BOHO Med Spa in Allen, Texas—was speaking with her social media coordinator ...

I’ve probably watched enough paint mixing and sand cutting videos online to put me in line for some #ASMR targeted marketing, so by the third time I saw the ad for Luxury Escapism: an immersive, ...

Traditional massages and sound-healing sessions are fine, but what if you could unwind using the very ASMR techniques you ...

“It’s time for your lice check,” a woman who goes by “Ms. K” whispers directly into my ear as she starts running her fingers into my scalp and through each strand of hair. I’m in a dark room, Eastern ...

At Toronto’s most unusual new spa — of sorts — you can enjoy an hour of having your hair, face and back touched gently with various implements, from wooden forks to rubbery bongos, for $139. For $50 ...

The pandemic has left many people isolated and craving physical intimacy. Touch-based ASMR videos are helping some touch-deprived people better deal with being alone. Fans of the genre say they find ...