Beauty influencers are settling into a niche trend: ASMR-style videos that mix the satisfaction of sounds with skin care and makeup routines. ASMR videos, which are meant to cause a tingly body ...

You get to a certain point in life (hello 2018) when you feel like you've seen every single type of YouTube beauty video going. 'Get ready with me', 'Get un-ready with me', 'My makeup collection and ...

Get to know the feel-good Instagram beauty that everyone is talking about even better. Here's what's going on in the world of ASMR beauty. So why do some feel it, and some don’t? A psychological study ...

In this relaxing ASMR session, actress Kiernan Shipka guides you through her makeup routine, one soft whisper at a time. Kiernan gently taps her favorite products as she applies a full face of makeup, ...

Perfectly precise winged eyeliner and true crime — hitting the sweet spot of the YouTube algorithm. For five years, Bailey Sarian’s YouTube channel catered to a small, but consistent audience within ...