CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...

Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital ...

Earlier this month, many of us let out a collective groan as we received that dreaded message: “Have you seen the latest Adalytics report?” Cue the usual discussions of the ad industry’s latest horror ...

As an independent ad tech advisor, Ivan Guzenko provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Remember the frustration of standing in a long line at the ...

Whether it's traditional machine learning (ML) or its trendier generative cousin, artificial intelligence (AI) is appearing in a range of streaming ad tech use cases for increasing under-the-hood ...

Is AI in ad tech really all it's being promoted to be? Shirley Marschall takes a look... AI is being sold as the ultimate solution to ad tech’s biggest challenges ...

In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The ...

The U.S. judge considering whether to order a breakup of Google's advertising technology business asked the Department of ...

WASHINGTON, DC - JANUARY 24: U.S. Attorney General Merrick Garland speaks during a news conference on a new antitrust lawsuit against Google at the Justice Department on January 24, 2023 in Washington ...