Sky’s AdSmart service will go live on the Virgin Media platform in the UK on July 1, it has been confirmed. Later this year, the targeted advertising service will be extended to Ireland, giving a base ...

Sky's AdSmart system is taking the targeted ads we're used to seeing online and sticking them into the advert breaks of Sky programmes. Richard Trenholm Former Movie and TV Senior Editor Richard ...

As ground-breaking developments in the world of TV advertising go, news of BSkyB's targeted advertising technology was fairly low key. Tacked on another announcement, it was easy to miss that this ...

With Sky's launch of Adsmart, advertising audience targetting could be set for a leap forward when it comes to providing a highly targeted advertising solution. James Haycock, managing director at ...

Personalised advertising already stalks us across the web, and it's coming to our TVs, with Channel 4 the latest broadcaster signing up to use Sky's AdSmart to target commercials. While such a system ...

McLaren Automotive has chosen Sky AdSmart to help launch its first ever TV advertising campaign. The British luxury sports and supercar producer will use Sky Media’s geo-targeted TV ad platform to ...

Sky is to use its AdSmart technology to allow brands to tailor their sponsor credits through Sky’s 3rd party data or advertisers’ own 1st party customer data. The new Smart Sponsorship opens-up the ...

Virgin Media and Sky have revealed that AdSmart technology for addressable TV advertising will be available on the Virgin TV footprint in the UK from July 1st. The companies say the launch of AdSmart ...

Sky has introduced its AdSmart targeted advertising service to around 6 million Sky+HD subscribers. The new system will allow Sky to show different adverts for each household depending on age, ...

Boots, the British pharmacy chain, has unveiled its 2021 Christmas campaign, starring actor Jenna Coleman (Doctor Who, Queen Victoria) as the character of Joy. Bags of Joy, created by The Pharm – the ...

LAS VEGAS, NV--(Marketwired - Jan 7, 2015) - CES 2015 --At CES 2015 this week, Cisco (NASDAQ: CSCO) and Sky, Europe's leading entertainment company with more than 20 million customers, are showcasing ...