Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global audiences.

Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its acquisition of local rival Asiana Airlines Inc. that has created Asia’s second-biggest airline group.

Korean Air has launched a new corporate branding - including updating its logo for the first time since 1984 - as it works towards integrating with rival-turned-subsidiary Asiana Airlines.

The airline charts a fresh course to transform itself from a Korean flag-carrier “to an international carrier based in Korea.”