Two sources at ad tech platforms that observe programmatic bidding said they’ve seen Omnicom agencies shifting spend from The ...

Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

OnAudience ( a global data provider specializing in data-driven audience solutions which gathers data from over 200 markets, ...

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

SEATTLE--(BUSINESS WIRE)--Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon DSP access to ...

Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

U.S. lawmakers are saying Amazon and CEO Andy Jassy are dodging questions related to its Delivery Service Partner (DSP) program, particularly over concerns that the e-commerce giant is allegedly ...

Touting a deal intended to break down content and commerce barriers, Walt Disney TV/video inventory will be directly available on the growing demand-side advertising platform Amazon DSP -- the ...

The partnership will soon extend the scale and reach of broadcast radio to Amazon DSP Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio ...