A quiet change to Amazon's beloved smartphone shopping app has confused consumers. The well known cardboard colored box logo ...

Richard further commented: "This small design feature subliminally reinforces the idea that Amazon is a one-stop-shop for all consumer needs." Subtle yet impactful, the symbolic logo has been ...

Amazon is no different, with its seemingly simple logo instantly recognisable. Richard Lau, president of LOGO.com, an industry leader in logo design and marketing strategy, said: “Businesses ...

As one of the largest technology companies in the world, the Amazon logo is instantly recognisable - but there's a hidden ...

Design updates like these are meant to ... This is not the first time Amazon has made a change to its logo - though it is far less controversial than the last time. In 2021, the retail giant ...