Levi Strauss, American Eagle and Gap have leaned on A-list celebrities like Beyonce and Sydney Sweeney to drive denim sales, sparking a "denim war" in retail. The campaigns cost retailers millions of ...

Sept 4 (Reuters) - American Eagle is proving that there's no such thing as bad publicity. The company's shares jumped 33% on Thursday, fuelled by a flurry of interest in the retailer, thanks to a ...

Sydney Sweeney is starring in a new American Eagle campaign. Her previous collab with the brand played on "genes" and "jeans" and sparked backlash – but was also the most successful in the brand's ...