The American Marketing Association (AMA) at Michigan Tech is a collegiate marketing chapter comprised of passionate students who aim to develop their business career in the field of marketing. AMA ...

Again, while their backstories may be varied, each of the four iconic marketers being honored by the American Marketing Association share the belief that, given a marketplace that will only ...

CUAMA is CU’s exclusive marketing club. Each week our meeting themes are different. Meetings include: Social: Dinner out on Pearl or to a sporting event to get to know each other and relax. Guest ...

Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association. Graduate students of the department are emerging leaders in the ...

Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of American Marketing Association. Marketing Communications Special Interest Group Best Paper Award presented by American ...