On June 9, 2002, Apple launched its "Switch" ad campaign, with real people like 15-year-old Ellen Feiss talking about going from PCs to Macs.

Apple has reportedly met with a UK ratings agency to discuss baking ads on its TV Plus streaming service. The iPhone maker may introduce a cheaper, ad-supported plan to compete against Netflix and ...

Apple today shared a new ad highlighting AirPods Pro 3 Active Noise Cancellation. The ad stars Vini Jr., a Brazilian professional footballer who plays for Real Madrid and the Brazil national team, and ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Apple's new ad campaign for its Safari browser dramatically highlights privacy concerns with ...

On Tuesday, Apple announced updates to its Apple Business program. The thing that everyone noticed is the part where Apple is putting ads in Apple Maps starting this summer. We’ll get to that in a ...

Apple faces backlash over an ad that critics say portrays Thailand negatively. The 10-minute comic short shows business partners rushing around the country. Thailand's Prime Minister defended its ...

Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And ...

Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were the real customers. That bargain is eroding as the company leans harder into ...

WebFX reports indicate that Apple Maps ads will offer businesses new visibility in local searches, benefiting decision-ready ...

Apple dropped the "Search" from Search Ads and rebranded its advertising business to Apple Ads to better represent its expanding ad placements across the App Store. Similar to other ads businesses ...

Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble. Case in point: Its new ad showing off the Ceramic Shield for the iPhone 12. Apple ...