Logos surround us in digital and physical space. Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols.

The Metropolitan Museum of Art's new logo. The Metropolitan Museum of Art Logos are a tricky thing to get right. Designed to distill the values of a brand or institution down to a single image, they ...

Whether it’s the Superbowl, World Cup or World Series, sports fans never have to wonder who’s who on the field. Not with their team’s colors and carefully crafted logo plastered all over the stadium.