It is a basic human need to be your true, authentic self. Individuals who say they are authentic have better psychological and social well-being compared to those who do not feel they can behave as ...

In Hawaiʻi, lies a concept deeply ingrained in the fabric of society: māhū. In a captivating episode of Aloha Authentic, host Kamaka Pili delves into the intricacies of māhū identity through an ...

Consumers are drawn to authenticity when it comes to craft-based firms, and a new study published in the Strategic Entrepreneurship Journal explores what factors can help give credence to such a ...