Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In the hands of a chump it drives pretty good results, but nothing amazing. In the hands of a ...

A LinkedIn connection reached out to me while he was working on his thesis to ask a few questions about marketing automation and data protection. While these two topics may seem distant, my ...

It certainly seems that all the talk today is about AI, and in particular Generative AI. However, much of the quiet work that AI is doing behind the scenes is much more mundane. And many times, the ...

Question 13: What are the keys to successful nurture campaigns? Here's a quick list of five: 1. A clear, powerful, and unique core value proposition (CVP). Your CVP answers "Why should I buy your ...

Installing automation and conveyance systems in your fulfillment and distribution center is a major capital expense requiring a long lead time. It requires considerable expertise and time to plan and ...

2020 was a year of change for everyone, and the industrial automation sector did not escape unscathed. After several years of growth and expansion, many industrial technology suppliers experienced ...

Robotic process automation is different from traditional automation in ways both significant and subtle. For those not too sure about the distinctions, here is a primer on these two methodologies.

Unfortunately, if you make the wrong automation choices, you can burn a hole in your wallet getting little, if any, significant improvement over what could be done with traditional solutions. Here are ...

This file type includes high-resolution graphics and schematics when applicable. An assembly worker builds automation equipment at Festoâ s new facility, which is strategically located to ship parts ...