Product integrations—which are any integrations that your platform provides to clients' and prospects' applications, typically using APIs—are critical to helping B2B companies acquire clients, retain ...

B2B organizations are significantly underperforming their potential by managing customer engagement channels as independent ...

Saltbox Mgmt today announced a slate of upcoming innovations that will deepen the company's commitment to helping B2B ...

Are you a generalist or a specialist? In recent years, many B2B marketing organizations have formed specialized teams that focus in one or two areas. Although it’s not a strictly “one or the other” ...

AI is entrenched across B2B research workflows, with daily use translating into faster market sensing and support for buying ...

Unveiled at B2B Summit North America, Forrester’s new research calls on leaders to grasp the full complexity of B2B buying and evolve their growth strategies to engage buying networks Many of today’s ...

Today’s business landscape — driven by the needs of buyers and employees and technological advancement — is highly volatile. Adding to the complexity are global pandemics and other uncertainties. As a ...

SAN FRANCISCO--(BUSINESS WIRE)--6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced its The State of B2B Revenue in ...

In an era where buying groups are growing and buyer journeys are increasingly complex, B2B data today goes beyond basic contact and company information. Within the realm of GTM (Go-to-Market), ...

Among 24 leading service providers evaluated for the report, Concentrix earned the Highest-Designated Leader spot for its ability to help businesses drive growth through intelligent, AI-powered sales ...

Every B2B organization should develop a dedicated creator program as part of the marketing mix. Don’t ignore this powerful tool. The Fast Company Executive Board is a private, fee-based network of ...

Not investing in B2B brand-building also allows competitors to fill the gap and establish a leadership position. So, if and ...