In this video interview, David Morton, PhD, director of biostatistics at Certara, reflects on the growing role of Bayesian approaches in modern drug development, emphasizing their potential to improve ...

The FDA has released draft guidance on how sponsors can use Bayesian models for clinical trials.

As rare disease trials face persistent feasibility challenges, Bayesian designs are gaining momentum by enabling more ...

Bayesian methods have emerged as a pivotal framework in the design and analysis of clinical trials, offering a systematic approach for updating evidence as new data become available. By utilising ...

How do you shape perception ethically when storytelling beats facts? One compelling framework that offers clarity is Bayesian persuasion, introduced by economists Kamenica and Gentzkow in 2011, —a ...