On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars. Roblox has millions of ...

Gaming platform Roblox is still seen by many as a kids' game, but the truth is that its users are growing up. Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with ...

The company is far from the first fashion brand to appeal to gamers. Tommy Hilfiger, Gucci, Ralph Lauren and dozens of other labels have already gotten in on the frenzy. But in a ploy to reach a ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. The e.l.f. UP! experience on Roblox is gamifying the ...

Traditional advertising often makes people feel like they’re missing something. Creators and the communities they build make people feel good. That’s why audiences spend more time in spaces ...

Roblox released it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital fashion, beauty and self-expression. The report shows that Gen Z is ...

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Roblox stock rose Tuesday after the videogame company said it is partnering with Google to expand its burgeoning ad business. The collaboration with Alphabet-owned Google is a “foundational element in ...