The bait has a cool flutter action that can dart erratically around under the ice to create a larger strike zone. While there are a lot of different baits that work well for catching perch in the ...

Which fishing lure set is best? As long as there are fish to be found, there will be people of all ages trying to get them on a hook. A combination of art, science, and animal psychology have gone ...

For the purposes of this round-up, we consulted with ice fish experts around the country to assist in narrowing down some of the picks. Others are based on personal experience using them on the ice in ...

It is one of those “if you were stuck on a desert island. . .” questions. Which half-dozen lures would you pick for all fishing? It?s an easy question with no easy answer. Think of fishing for ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." No piece of fishing tackle generates more heated debate than the choice of fishing lures. So with the ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure.

Back in my guiding days, friends and I often spent our days off not in pursuit of bass, trout, walleyes, or even giant muskies. Nope. On those rare days between paid trips, the most enjoyable way to ...

So, there’s the simple formula for producing the world’s best selling bait—make sure it’s incredibly well-designed, know that a huge new trend is developing in fishing, and get one of your pros to win ...