Where to next? Price comparison and booking sites are a useful tool but research found that booking direct remained the best option - Tetiana Vitsenko/Alamy Stock Photo A new report by Which? says ...

Skip your travel agent and those comparison booking sites. That's what more hotels want you to do, and they're pulling out all the stops to persuade you to do it. But should you? Travelers like Tom ...

Photo Credit: Hilton's newest consumer marketing campaign was designed to stress the benefits of booking direct as a Hilton Honors member and stars actor Anna Kendrick. Hilton And today, more than two ...

Booking direct with a hotel can actually offer a lot of huge benefits. When guests book direct, hotels don't pay a fee to online travel agents, so hotels are able to offer better prices and they can ...

Google is apparently testing out direct hotel booking. The company is seeking to have hotel searchers book and pay via Google rather than handing off the lead to a third party travel site or hotel ...

Hotels might finally be wresting back some control from OTAs. After years of ceding ground to the online giants, hospitality's online supplier-direct channel is now slightly outpacing OTA bookings, ...

In the eyes of travel agents, hoteliers appear to be increasingly divided into “they love me” and “they love me not” camps. Among the former is JDB Fine Hotels & Resorts, which pays agents two ...

Has the internet made buying accommodation easier and cheaper? Nick Trend compares booking through an online agent with going direct to the hotel. A couple of years ago, one of the weaknesses of many ...