Athletic footwear has entered a new era of ambition. No longer content to promise just comfort or performance, Nike claims its shoes can activate the brain, heighten sensory awareness and even improve ...

Sports brands are racing to turn footwear into a mental performance tool, promising that the right pair of sneakers can ...

The results revealed that the speed of alpha brain waves in the parietal cortex plays a key role. This region of the brain processes sensory input from the body. The frequency of these alpha waves ...

Scientists have developed a new machine learning method that reveals surprisingly consistent intrinsic brain patterns across different subjects by disentangling these patterns from the effect of ...

Athletic footwear is being marketed as a brain stimulator that enhances concentration and sensory awareness. However, ...

But the most meaningful “mind-altering” effects a person can experience through physical fitness still come from sustained movement, training, sleep and attention – not from sensation alone. Footwear ...

For much of the 20th century, scientists believed that the adult human brain was largely fixed. According to this view, the ...

Researchers outline a roadmap for applying transcranial focused ultrasound, a noninvasive technique for stimulating the brain ...

A new study reveals that alpha brain waves help the brain decide what belongs to your body. Faster rhythms allow the brain to match sight and touch more precisely, strengthening the feeling that a ...

Researchers have discovered how two brain areas, neocortex and thalamus, work together to detect discrepancies between what animals expect from their environment and actual events. These prediction ...

A heart attack activates stress circuits in the brain that evolved for survival but can amplify inflammation, disrupt healing ...