Today, manufacturers must embrace digital strategies to remain competitive and relevant. A robust digital presence can enhance brand visibility, build trust with customers, attract top talent and ...

AI shopping agents are breaking the attribution loop. Marketers must ensure AI is aware of their brand and track how that ...

With business moving at the speed of light and artificial intelligence now at the forefront of many marketing conversations, your business exists in a hyper-competitive market. Trust is not just an ...

The business world used to operate in silos—local shops served local customers, and global corporations dominated international markets. But that line has blurred. Today, a bakery in Singapore can ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience. Companies cannot focus solely on bottom-of-the-funnel tactics and conversions ...

Health system marketing leaders told Becker’s they build trusted brands by partnering with patient experience teams and highlighting stories of top-notch clinical care. Branding agency Monigle ...

Today, it feels like everybody has a brand. From major corporations to celebrities and young entrepreneurs, the digital landscape and social media have democratized brand launches. While capital is ...

Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start. Effective startup branding can determine ...

Key Considerations for Building an Ethical Personal Brand Building a personal brand that stands the test of time requires ...

The balance of power in the sneaker industry is shifting as legacy brands like Nike and Adidas face fresh challenges from upstarts. As newcomers including Hoka and On gain market share, Allbirds — ...

SMPS Chicago President-Elect Maura Dunleavy has been a member of the AEC marketing organization for 13 years and has worked in the AEC industry for over 17 years. Throughout her tenure, she has served ...

To implement a digital marketing campaign you'll need the essentials: access to a computer, an internet connection and the ability to create appealing digital marketing content—including research or ...