Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...

General Motors is relaunching GMC as a premium brand in South Korea, which includes the introduction of new models ...

SXTC Global & DYADICA Global Declare New Battlefield of Branding: The Creation of their Brand Warfare Unit™. Brand ...

AI is no longer just a research assistant; it’s taking action. With advancements like OpenAI’s Operator, AI can now complete full tasks on a user’s behalf. Think: not just recommending a product, but ...

Alysammy has officially rebranded as Kineteck, marking a pivotal moment in the company’s evolution. This transformation underscores a renewed dedication to delivering outstanding digital services ...

Photo Credit: El Santuario is a Panama City restaurant in the Hotel La Compañía part of Hyatt's Unbound Collection Hyatt One of Hyatt's many business models is to take indie luxury hotels that pride ...

Like a software update no one agreed to install, AI has quietly and profoundly rewritten the rules of brand strategy. Zero-click search has effectively sidestepped the web, and AI-enabled systems now ...

French insurance company Axa was among the biggest winners at the 2025 Cannes Lions International Festival of Creativity. The insurer won a total of 13 awards across a host of categories, including a ...

Homes.com’s Chris Mumford shares digital branding strategies agents need to stay visible, build trust, and win more listings ...