Hewlett-Packard's decision to drop the OpenView and Mercury brand names is part of efforts to build the brand equity of HP Software, says a company official. During HP's Software Universe event ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

If you do a Google image search for “security tech company,” the designs that come up are a homogenous mass of masculine, Matrix-inspired graphics, the visual equivalent of the buzzword “disrupt.” ...

The What: Vizrt has announced Vizrt Channel Branding, designed to make complex channel branding graphics easier for customers faced with the growing need to promote more content across more channels.

Samsung is unifying its software branding across different product categories. The software on all of its major product lines will now be under the One UI umbrella. The change is scheduled to take ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

BERGEN, Norway—Vizrt has announced one of its five software solution suites part of Flexible Access, Vizrt Channel Branding, which is designed to simplify the use of identity, branding and content ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Vizrt will launch Viz Multichannel 2.5 at IBC 2009, the latest version of its channel branding ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Branding consistency ensures your organization and the values it represents remain recognizable across all communications channels. It is essential not only for building brand recognition but also to ...

British supermarket Tesco is starting to sell low-priced software, taking on the major vendors. The U.K. supermarket chain is aiming to take market share from the likes of Microsoft and Symantec. It ...