It’s no surprise that premium video — commercially produced, long-form episodic video — commands much higher premiums than standard digital video, but recent research from Standard Media Index (SMI) ...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Wadsworth, president and CEO at Tapjoy. Many in digital advertising ...
ABI Research, a market research firm, recently noted that the number of people watching online video by way of a Web browser nearly doubled from last year’s figure. According to ABI, 32 percent of U.S ...
A WebmasterWorld thread asks how can an advertiser get his Google video ad to show up in the content network (AdSense). AdWordsAdvisor2 responds to the thread that video ads are CPM based so you have ...
Standard Media Index has released its Canadian CPM figures for 2022 and it appears that social video continues to offer advertisers the best bang for their buck. Based on information from SMI clients, ...
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