Although connected TV (CTV) impressions continue to grow -- now comprising 17.9% of time spent viewing in 2024 versus the year before -- CTV advertising spend is only 7.4% of total media spend, ...

OC native Cole Patterson introduces Civiq, a tool to help candidates and their staffs understand important and interesting information about voters.

Experts predict retail media will reach $81.6 billion in ad spending in 2025, comprising almost a quarter of all U.S. digital advertising dollars spent. The increasing reliance on retail media ...

Charter Communications, through its Spectrum Reach business, has launched a new tool for advertisers that aims to boost the ...

The advertising sales business of Charter Communications is moving ahead with a full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The offering from Spectrum Reach is ...

The LIBRE Initiative, a nonprofit funded in part by the Koch family's conservative political network, is launching a seven-figure nationwide campaign to reach Latino voters ahead of the country's ...

NEW YORK, Oct. 30, 2025 /PRNewswire/ -- Reuters today announced the launch of a new brand campaign in the U.S., "Pure News, Straight from the Source." The campaign underscores the importance of ...