Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Many of us are struggling to create positive change in our lives. For example, would you like to: Engage in social action? Organize your space — office, garage, closet? Eat more healthfully? Make a ...

In 1936, the psychologist Kurt Lewin proposed a deceptively simple idea: Behavior is a function of the person and their environment. He even gave it an equation: B = f(P, E). Your actions are shaped ...