Some things we buy at the grocery store never change, such as gallons of milk, chicken noodle soup, and toilet paper. But one of them is making a big change, betting that shoppers will like it.

You’ll never have to endure the dread of an empty toilet paper roll. There’s a new household product on the market, and it just might be the one parents, large households, or maybe “lazy” shoppers ...

Bigger is better! Or at least that’s what Charmin is betting on with the size of their new toilet paper rolls. Called the Forever Roll, the brand promises that it will last you a month or more. And it ...

If you are tired of the feeling of dread when a bathroom emergency strikes and your toilet roll is nearing its end, fear not.

For the first time in a century, Charmin is revolutionizing the world of toilet paper—simply by changing the shape of the perforation. Replacing the traditional straight line with a scalloped edge, it ...

Charmin has a new take on how toilet tissue tears. The Procter & Gamble brand this month begins a nationwide rollout of Ultra Soft rolls with scalloped edges – instead of the traditional straight ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of toilet ...

hoarder. In fact, I once got my car broken into because I was using my trunk to store three packs of Costco-size TP (which I had gotten from my mother, herself a toilet-paper hoarder who had bought ...

LAS VEGAS -- The Consumer Electronics Show is getting underway in Las Vegas, and there is already some truly bizarre tech being unveiled. Several of the strange items are from toilet paper producer ...

A Connecticut woman is in a stinky situation, and it appears she’s not alone. Judy Senft was psyched when she got an email saying she won a year’s worth of Charmin toilet paper. In turn, it would be ...

Last month, a putative class action was filed against Procter & Gamble challenging various green advertising claims for its Charmin toilet paper. The complaint brought a variety of state law claims ...