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In the early years of SEO, ranking was the primary measure of success. SEO professionals focused on ranking #1 for their desired golden keyword and relied heavily on rank tracking tools to monitor ...

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Opinions expressed by Entrepreneur contributors are their own. Over the past decade, I’ve experienced and navigated through dozens of Google updates and led SEO operations for many big brands.

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Opinions expressed by Entrepreneur contributors are their own. Competing against so much content on the web makes it hard to outrank others in the SERP (Search Engine Results Page) battle, even when ...