In response to these changes, brands are beginning to adjust their strategies.

On April 7, the media briefing for the 2026 37th Guangdong Fashion Week Spring Session was held successfully at the One Heung Kong Art Exhibition Hall. Themed "Saluting to Dreams", this year's fashion ...

From April 17 to 24, the 37th Guangdong Fashion Week Spring Session opened at Wanbo, Guangzhou. As the event's most ...

Few designers navigate this spectrum as seamlessly. When tasked with dressing tens of thousands of people for nationally ...

After two intense months of back-to-back tests during China's "Golden September and Silver October" retail peak, local fashion players are redefining how to balance globalization and localization, ...

Shanghai remains the primary hub for any major brand with serious ambitions in China’s vast market. The giant ship-shaped ...

China’s Double 11 shopping period this year once again proved the scale of the country’s consumer market: online retail sales reached nearly 2.4 trillion yuan, or $337.69 billion, marking double-digit ...

This article discusses the growing dilemma fashion brands face when enforcing against “lookalike” brands in China. The author delves into the rising trend of infringement targeting Western fashion ...

From tacky to tasteful: Long gone are the days when “Made in China” was synonymous with cheap tat and shoddy knock-offs. Now, Chinese retail brands are on the verge of global credibility. Crowds lined ...