CÎROC Ultra-Premium Vodka today announced a new three-year partnership as the Official Vodka of the Nexo Dallas Open, introducing its CÎROC Athletic Club platform to a new audience as the brand ...

On Monday (March 27), Sean “Diddy” Combs and CÎROC Ultra-Premium Vodka announced the launch of their newest limited-edition, CÎROC Honey Melon, set to hit shelves worldwide next month. According to a ...

Spirits-maker Diageo has announced the closing of a chapter in its partnership with Sean ‘Diddy’ Combs. “Sean Combs and Diageo have now agreed to resolve all disputes between them,” according to a ...

50 Cent has seemed to have cleared up rumors about being asked to be the new Ciroc brand ambassador. In a clip posted to Instagram this week, 50 Cent admitted that he wouldn’t be moving in as Diddy’s ...

CÎROC Ultra-Premium Vodka has been announced as the official vodka for hip hop’s 50th anniversary. This exciting news is in partnership with entertainment company Mass Appeal to bring the celebration ...

Ciroc is known to quench our thirst year round, but this summer, they’re bringing the heat with the brand’s Summer Citrus vodka. Who better to promote the latest flavor than singer and songwriter ...

For the second year in a row, Award-winning artist Fat Joe together with CIRÔC VS French Brandy and The Dad Gang, are changing the stereotype around what it means to be a Black and Brown father.

Forbes contributors publish independent expert analyses and insights. I write about food, drink, travel and lifestyle brands. Aug 28, 2020, 12:06pm EDT Aug 28, 2020, 12:06pm EDT This article is more ...

WHY WE CARE: It may be the ultimate hustle for Combs to use his lifetime of hustling–from running four paper routes to becoming a music mogul–as the hero story in an ad for a brand in which he is a ...

The new program offers diverse creatives capital, mentorship, and space to develop their passions Balancing a full-time creative career with the demands of today’s hustle culture can be challenging.

Sean “Diddy” Combs helped to make Cîroc a best-selling vodka — but he and scores of other celebs never said that they were paid to hawk it, according to a consumer watchdog group. The singer was ...