Consumers have a history of flocking to things they really know nothing about. In the last few years, examples of that phenomenon may include vaping, Impossible Burgers, Peter Buttigieg — and, well, ...

"Hey babe, can we please watch 'Bachelor in Paradise' tonight?" The fact that the question was coming from a 38-year-old, 6-foot-3 bearded man didn't faze me. What did startle me, though, was that ...

White Claw is America’s top-selling hard seltzer, but industry analysts expect rival spiked seltzer brands will soon chip away at its dominance. One to watch is Truly, which is Boston Beer’s version ...

Just as there’s a song of the summer, inevitably, each year, a drink of the summer rises to the forefront of our collective consciousness to dominate backyard parties, beach days, and other ...

The food industry dominated Morning Consult's Fastest Growing Brands list for 2019. Of the top 20 spots, 11 were claimed by food brands and delivery services. White Claw was the second fastest growing ...

In 2019, White Claw was the law. The brand exploded in growth last year, raking in roughly $1.5 billion in sales, which made it America's top-selling hard seltzer. It was so popular last summer that ...

There may be a temporary White Claw shortage, but that doesn't mean we can't compare the top-selling hard seltzer brand with one of its main competitors: Truly. Even as the days grow shorter and the ...

2019 was the unofficial summer of Hard Seltzer … and none made a bigger splash than White Claw. Sales of white claw were up 250% since it was introduced in 2016. Now White Claw is the #1 hard seltzer ...

It’s been 32 years since the popularity of wine coolers peaked. Zima’s day in the sun was a quarter of a century ago. The website that popularized “icing” — a drinking game that involved getting down ...

Is hard seltzer here to stay or will sales of the fizzy alcoholic water eventually go flat? That’s the question beer industry observers have been asking for much of 2019. Similar to conversations ...

Forbes contributors publish independent expert analyses and insights. Jack Kelly covers career growth, job market and workplace trends. White Claw, the go-to, hard-seltzer sensation of this past ...