It’s not surprising that the clean beauty movement is continually on the rise. Popular on platforms including Instagram and TikTok, clean beauty brands are what people look for when they need ...

Clean beauty isn’t a trend anymore — it’s a movement toward products that feel good, look good, and support long-term skin health. As we’ve become more aware of what goes on our skin, clean brands ...

Your grandmother’s cold cream had five ingredients you could pronounce. Your current moisturizer has thirty-seven ingredients that sound like a chemistry exam. Somewhere along the way, the beauty ...

BLOOM (TAMPA) – The clean beauty movement is gaining momentum as more women begin to question what goes into the products they use every day—and how those choices affect their long-term health.

Floral extracts are no longer limited to cosmetics. The food and beverage industry is increasingly adopting these extracts ...

Though Counter’s mission to transform the clean beauty world and empower women hasn’t changed, its products, their packaging, and so much more has. “Changing the name was an opportunity for us for a ...

Remember when “clean beauty” wasn’t just a marketing buzzword slapped on every new launch? When brands actually had to prove their credentials through years of ingredient integrity rather than a ...