Sometimes, being a “clean girl” means foregoing doing the dirty. Gen Z skincare fanatics are finding that participating in the “morning shed” — a social media trend that involves slathering on ...

The “Clean Girl” aesthetic has reshaped Gen Z beauty and fashion culture with slick-back buns, glowing skin, minimal makeup, and quiet luxury trends. Here’s why the viral aesthetic became so popular ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. In 2021, I was constantly stressed and wasn't taking care of myself ...

It seems virtually impossible to scroll on Instagram or TikTok without seeing multiple videos of the same “day in my life” routines and the same aesthetic taking over my For You Page. Don’t get me ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self-aware life ...

With so many micro-trends coming in and out of style, it has cumulatively led to a new-found appreciation of simplicity. Thus entered the “Clean Girl.” Although this term was popularized by social ...

The Clean Girl Aesthetic has taken over TikTok, Instagram, and YouTube—with its signature slick-back buns, dewy skin, ...