Drug branding usually works a little differently to other sectors. The naming of products is a linguistic art, there are strict rules about what can be shown (and what must be shown) on packaging, and ...

Danaher is one of those big companies few people know about other than investors, and that's despite the fact that it owns a big portfolio of biotech, diagnostics and life sciences brands. But the ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

This video showcases a massive project where 100 of the world’s most recognizable logos are redesigned from scratch. It reveals what happens when familiar symbols are simplified, corrected, or ...

We love a good logo design secret, but it's not often that we discover one from a game show. At first glance, the Milwaukee Brewers logo looks like a ball in baseball mitt. At second and third glance ...

Logos are often a consumer's first experience with a brand. As such, they tend to say a lot about the brand they represent—especially when you factor in that marketers and graphic designers are a ...

We've recently seen how a number of popular brands, like Aldi and Asda have subtly changed their logos without us even noticing. And we've also discovered that certain logos contain hidden messages ...

Perhaps even more than other kinds of identities, the logos of video game companies need to do a lot of heavy lifting. There are the usual requirements, of course. It must flexibly adapt to both print ...

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