In a cultural moment shaped by countless challenges, Pantone’s color of the year for 2023 is a bold shade of red that speaks to the strength and vitality needed for forging a more positive future.

It's official: 2023 is the year of magenta. That's according to the Pantone Color Institute, the authoritative consultancy that's christened an "it color" every year for more than two decades. Its ...

In a recent study published in Scientific Reports, researchers investigated whether autistic characteristics affected the strength of color-shape associations (CSAs) based on the binding errors (BEs) ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

The symbols and images we see in our everyday lives can sometimes have very powerful meanings behind them. Take, for example, symbols of resilience and strength. For thousands of years, symbols of ...