Nielsen has finally announced plans to combine linear and digital viewing into one (deduplicated, that’s important) number. This, Nielsen expects, will become the new industry currency metric. Nielsen ...
New research from Comcast’s ad sales division also found that 88% of TV viewing in Comcast homes was on live linear TV When you purchase through links on our site, we may earn an affiliate commission.
Nielsen has finally announced plans to combine linear and digital viewing into one (deduplicated, that’s important) number. This, Nielsen expects, will become the new industry currency metric. Nielsen ...
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