A sales promotion is an important marketing tool that gives you a way to encourage prospective buyers to make a purchase when they might otherwise wait or not buy at all. Sales promotions differ from ...

The four Ps of marketing refer to the marketing mix — elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed. They include product, price, ...

Marketing plans function to provide organization and direction to marketing efforts as a business takes a new service, product or even the business itself live. Depending on the scope of the marketing ...

Experiential marketing budgets remain tighter than skinny jeans post-pandemic. Inflation has raised costs, slashed marketing budgets, and made sponsor dollars harder to secure. Meanwhile, attendees ...

A marketing strategy is your overall long-term plan that helps you sustain a competitive advantage by understanding the needs and wants of your customers. It’s your why, your purpose for the future.

According to HubSpot’s 2017 “State of Inbound,” 59 percent of respondents reported seeing the highest quality of leads from inbound practices. Why? For one thing, leads are actively seeking ...

Content marketing is booming. Fully 73% of businesses plan to increase the amount of original content they generate this year, according to research by Content Marketing Institute and MarketingProfs.

The Bachelor of Science in Marketing degree gives students strategic insight into one of the most vital components of modern business. Students will be able to help companies and organizations ...

A marketing strategy is your overall long-term plan that helps you sustain a competitive advantage by understanding the needs and wants of your customers. It’s your why, your purpose for the future.