Customer data management is undergoing a rapid transformation, driven by a new wave of tools and technologies designed to handle the growing complexity of data ecosystems. In 2025, businesses are ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

In today’s fast-paced world, retailers are generating more data than ever before. From customer transactions to inventory management, retailers need to be able to manage, integrate and govern their ...

Step into just about any boardroom right now, and the conversation will inevitably turn to AI. There’s excitement, yes—and urgency to build skills, fear of falling behind, mounting pressure to do more ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Consent asymmetry and “opt-out hurdles” are drawing fines. The compliance gap is technical, not legal language.

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...