Cracker Barrel posted lower-than-expected sales in its fiscal first quarter and trimmed its revenue forecast for the year as it continued to feel the fallout from a botched plan to revamp its logo and ...

Over the past few weeks, Cracker Barrel made news headlines due to the plans for changing the logo of the restaurant. There were plans put in place to remove the man who leans over the barrel on the ...

Cracker Barrel Old Country Store reported weak sales as the blowback from its unpopular rebranding effort continues. The restaurant chain's revenue and comparable store sales slumped, and the company ...

The new Cracker Barrel logo has managed to ignite an online controversy, the latest battleground of the culture war. What Is The Cracker Barrel Logo Controversy? Cracker Barrel has simplified its logo ...

Cracker Barrel warned during the company's earnings call on Tuesday that its turnaround is moving at a slower pace than hoped after the company was mired in controversy over the summer after an ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...