Netflix‘s dystopian survival thriller “Squid Game” Season 3 emerged as the top international title among Indian streaming audiences in the first half of 2025, ranking fifth overall with 16.5 million ...
Following a swift ascent fueled by daring narratives, the Indian OTT landscape is now encountering creative exhaustion. Overused themes, an abundance of sequels, and a conservative approach have ...
After a rapid rise driven by bold storytelling, Indian OTT now faces creative fatigue. Repetitive themes, sequel-heavy slates, and cautious decision-making have diluted impact. As global content ...
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