“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ.

Most Americans (86%) state that transparency from businesses is more important than ever before. New research by Sprout Social digs into exactly what this means for brands and their agencies. Through ...

A race for a Hamden Legislative Council seat hinges in part on how to define some basic concepts of democracy in the age of both Trump and a newly ascendant wing in the local Democratic Party. The ...

He said the concept of transparency as outlined by President Barack Obama – the rapid release of information that the public can easily find and use – is very different from simply releasing mountains ...

A majority (81%) of consumers say transparency is ‘important’ or ‘extremely important’ to them when shopping online and in-store, according to a new report by The Food Marketing Institute (FMI) and ...

Transparency into how products are made, what is in them and how they impact society is no longer simply ‘nice to have’ – rather a new report from the Food Marketing Institute made possible with help ...